CREATOR/ENTREPRENEUR
CREATOR/ENTREPRENEUR
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The Paper Pin. Co | 2020
The Paper Pin. Co, is a personal entrepreneurial project of mine which was launched in May 2020. Becoming a fashion entrepreneur has always been a side-aspiration of mine, and this jewelry business was created with a minimalistic and inclusive concept in mind. Solely managed by me, I always aim to bring this business to greater heights.
ThePaperPin.Co's Main Instagram Page
A Series of Raw Photos (Photoshoot Processes)
ThePaperPin.Co's Order Form
Edited Photo Examples (Editing & Refining Processes)
What I Did:
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Oversaw all aspects of the business (Social Media Marketing, Publicity Design & Conceptualization, Logistics, Customer Service, Finances, etc.)
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Crafted business's terms & conditions to protect the welfare of both customers and my brand
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Developed an Order Form (on Google Forms)
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Utilized Pinterest for brand-building & conceptualization inspirations
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Curated a plethora of different jewelry designs/pieces and finalized various upcoming collections
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Conducted quality checks on jewelry stock pieces to ensure product(s) quality and satisfaction
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Kickstart photoshoot processes (to obtain raw images and footages for publicity means)
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Edited, refined and planned for all necessary contents (posts, stories etc.)
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Responded promptly to all customers' queries and feedbacks
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Planned for promotions/discounts and giveaways to boost engagements (* explored the usage of Instagram's advertisement/promotion feature)
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Collaborated with a virtual fund-raising campaign and event: Oh' Verve Drive (OVD) 2020
What I Learnt:
This eye-opening experience was one that encouraged me to step out of my comfort zone to pursue an opportunity for my personal growth. It allowed me to better put my sense of determination to the test, which boosted my will power to stay committed to what I set out to do. Positive and heartwarming compliments from customers and my course advisor also further motivated me.
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Efficient and effective customer service skills
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Importance of customer retention for branding presence
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Photography and Editing Skills (Application used: VSCO Cam)
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Developed and honed my design competencies & software skills
> Adobe Photoshop
> Canva
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Social Media Planning & Scheduling (for promotions, posts, stories, sneak peeks etc.)
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Importance of handling and managing logistics and finances accurately and efficiently
How I Overcame Challenges Faced:
The starting was the most challenging for me as it was a completely fresh experience which I did not have prior experience in. However, receiving uplifting words of encouragement pushed me to want to go beyond my limits to create something I can proudly call my very own. I took the courage to explore and experiment while allowing myself to grow and learn along the way. This project of mine is hence a window of opportunity which I am incredibly thankful for.