Marketing & Communications
Intern
22 Weeks | Sep 2021 to Feb 2022
Singapore Symphony Orchestra (SSO)
A Photo Taken At the SSO's Bencoolen Office
Through my 5-month internship experience at the Singapore Symphony Orchestra (SSO), I have gained deeper insights on the nature of working processes involved within a large working organization. Going through an industry-like experience has opened up my eyes a lot on the professional marketing processes required, and I have also grown significantly in terms of my personal development.
In addition to my personal growth, I have also took the initiative to go out of my comfort zone and explore areas that I have lesser professional experience in (such as video-editing and copywriting). This working opportunity has also given me a valuable platform to experiment and hone my skills in creative softwares such as Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Adobe Premiere Pro and Final Cut Pro. With chances to delve into the creation of EDMs for marketing purposes, I have also grown to be more familiar with and knowledgeable in navigating through Sharpspring, a back-end technical platform utilized by the SSO.
Functioning together with the marketing team amidst the COVID-19 pandemic has also played a key role in training my flexibility and adaptability attributes as it was a fresh new experience working around both pros and cons of the pandemic outbreak.
As a MarComs intern in the Singapore Symphony Group (SSO), there are a diverse range of roles and responsibilities which I am expected to undertake.
Including my participation in Singapore's oldest and most prestigious music competition:
What I Did/Was Involved In:
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Programme Booklets
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Video Editing (eg. Trailers, Videos, etc.)
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Video Assets (eg. Thumbnails etc.)
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Image Editing (eg. Media Assets)
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EDMs
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Website/Social Media Backend Edits
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Front-of-House Concert Duty Shifts
Visual Posters/Collaterals
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Baiba Skride Merch Promotional Poster
> Software Utilized: Adobe Photoshop
> Received compliments on its eye-catching and appealing aesthetics
> Adapted into both A3 & A5 versions
> Included as a page inside SSO's concert programme booklets
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SSO Purple Parade Campaign (Beethoven Artwork)
> Software Utilized: Adobe Illustrator
> Explored Adobe Illustrator to re-colour this artwork with a purple colour palette for one of SSO's Facebook posts in October 2021
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SSO x The Esplanade Tour Advert Poster
> Software Utilized: Adobe Photoshop
> Included as a page inside SSO's concert programme booklets
> Showcased on the Esplanade's basement LED screen
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Video Editing
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Ancient Airs & Dances Short Trailer Clips (A, B & C)
> Software Utilized: Adobe Premiere Pro & Final Cut Pro
> Were refreshing opportunities to explore and familiarise with the various basic functions and tools available in Adobe Premiere Pro & Final Cut Pro
> Good platform to develop my video editing skills
> Part of promotional material for SSO's digital concert hall: SSOLOUNGE
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SSO Christmas At Home 30s Trailer Clip
> Software Utilized: Adobe Premiere Pro
> For a collaboration to play on the screen at the Suntec Convention Hall
> Took into heavy consideration the musicality of the video to ensure that both the music and visuals flow smoothly together
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SSOLOUNGE Copland Clarinet Concerto & Triptych Trittico Trailer Clips
> Software Utilized: Adobe Premiere Pro & Final Cut Pro
> Displayed on the SSOLOUNGE website & SSO's Facebook platform
> Edited these in a way that both musical and visual elements blend and flow nicely together (to evoke a sense of emotional appeal for viewers)
Social Media Assets (Contents)
From time to time, I am also involved in the preparation of various social media visuals for content stories and posts.
Here are some samples for VCHpresents:
On the SSO's Instagram platform:
VCHpresents Instagram Stories
National Piano & Violin Competition (NPVC) 2021
I was actively involved in the execution and on-site management of the 2021 edition of the NPVC.
> Was the photographer for all semi-finalists (to prepare upcoming Facebook posts for final winners)
> Put together all required post-competition social media contents (Facebook posts) to round up and congratulate all winners
> Facilitated one of the livestream sessions for the competition
Facebook Round-Up Posts (NPVC 2021)
SSO Mobile App
During my time here in the SSO, I was also given the opportunity to:
> Experiment with the expansion of a large series of composer artworks (With Adobe Illustrator)
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Was one of my largest accomplishments as my efforts significantly improved the aesthetics and visuals of the app
Programme Booklets
Software Utilized: Adobe InDesign
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VCHpresents Intimate Moments Programme Booklet
[ "On The Air with Jin Ta" ]
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VCHpresents Chamber Programme Booklet
[ "From My Life" ]
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VCHpresents Chamber Programme Booklet
[ "Raise A Glass To Mozart, with Andreas Ottensamer" ]
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VCHpresents Chamber Programme Booklet
[ "In The Company of Mozart" ]
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VCHpresents Chamber Programme Booklet
[ "The Elegiac Russian" ]