PROJECTS: DESIGN & MARKETING
PROJECTS: DESIGN & MARKETING
VERVE SOCIAL MEDIA (INSTAGRAM) POSTS
VERVE SOCIAL MEDIA (INSTAGRAM) POSTS
2020
Post 1
Post 2
Post 3
Post 4
For the module: Publication Design & Production
What I Did:
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Creatively conceptualized and designed a series of 4 social media posts [for Instagram] as part of a project assignment to attract Youth visitors to Verve 2020 - a virtual community arts festival
Software Utilized: Adobe InDesign
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Based on my heavy inspirations by the technicalities of a virtual festival [features such as a QR code, mobile phones and social media], I applied similar aesthetics into the main design concept of these social media posts
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Experimented with the colour palette and scheme provided for different elements in the posts
> Received pleasant feedback that these posts are a good representation of the festival's branding and image
What I Learnt:
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Creative Thinking and Conceptualization
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Enabled me to strengthen my design competencies
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Importance of Understanding Target Audience (Target Audience Engagement)
VERVE 2020 - E PUBLICATION
VERVE 2020 - E PUBLICATION
2020
E-Publication Page 1
For the module: Publication Design & Production
What I Did:
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For a design project assignment, I was tasked to design and conceptualize a 3-page E Publication to attract potential visitors and attendees to Verve 2020 - a virtual community arts festival
Software Utilized: Adobe InDesign
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To better convey the idea of an online festival, I decided to keep the 'virtual concept' consistent throughout the entire e-publication by immersing viewers in a scenario replicating them sitting in front of a laptop screen
> Touches on the technical aspect of a festival to be held on a virtual platform
What I Learnt:
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Creative Thinking and Conceptualization
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Enabled me to strengthen my design capabilities and skills
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Importance of Understanding Target Audience (Target Audience Engagement)
E-Publication Page 2
E-Publication Page 3
Verve 2020 - Marketing Campaign Plan Proposal
Verve 2020 - Marketing Campaign Plan Proposal
2020
The Plan's Marketing Calendar (September - December 2020)
For the module: Arts Marketing & Communication
What I Did:
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Planned and developed an advocacy marketing campaign plan proposal for Verve 2020
> With the purpose of fundraising for the virtual community arts festival and at the same time drive increased engagements among members of the community
> Targeted at Teenagers (the Youth community)
> Besides the festival, I planned to put focus on the health and frontline workers (one of our heroic communities during the COVID-19 Pandemic)
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Leveraged on product and market segmentation to decide on a final target market
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Developed a cohesive marketing strategy (the 4Ps of marketing) to properly strategize for the campaign
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Carefully though out key performance indicators (KPIs) to indicate how to determine its success
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Crafted a detailed budget table
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Crafted a detailed marketing timeline schedule
[Received an 'A' Grade for this proposal]
Software Used:
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Microsoft Word
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Canva (Design)
What I Learnt:
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Innovative Thinking
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Creative and Strategic Thinking
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Budgeting
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How to develop an effective marketing strategy [strengthened my marketing competencies]
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Programme and Campaign Development
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Marketing (& Campaign) Planning
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Target Audience Engagement & Development
Market Research Analysis Report
Market Research Analysis Report
2020
For the module: Arts Marketing & Communication
What I Did:
Software Used:
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As part of research efforts for a project assignment, I was tasked to conduct a primary research survey (through Google Forms)
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Crafted clear research objectives
> To provide a clear direction for the research survey
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Crafted effective and relevant market research survey questions
> To fulfil a research gap
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Retrieved all raw data from 67 surveyed respondents and thoroughly analyzed them to deduce important conclusions
> Outlined clearly defined and segmented research categories to provide a strong sense of clarity for the analysis
> Computed all data into visual representations (bar charts) accurately and clearly
What I Learnt:
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Research Methodology
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Importance of Reliable and Accurate Research (Primary and Secondary) Data for Research Analysis
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How to draw connections and clearly segment a bulk of raw survey data
> To achieve research objectives
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Resource Management
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Microsoft Word
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Google Forms